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40" class (39.6" diagonal) LX770H Pro:Centric® Smart Slim Direct LED IPTV with Integrated Pro:Idiom and b -LAN

LG 40LX770H


  • Pro: Centric Smart SDK
  • Enhanced Customer Experience
  • Easy Content Creation & Management
  • Intuitive Experience

Quick Specs

  • Type: 40 - 49 LED-LCD TV
  • Width: 35 9/10"
  • Height: 20.8"
  • Depth: 2 1/5"
  • Energy Star Rated: Yes
  • Screen Size: 40"
  • Max Resolution: 1080P
  • Contrast Ratio: 4000:1

See More

Pro: Centric Smart SDK

LG Pro: Centric SMART offers extended customizable tools; HTML5, Java and Flash. With these, the partners can optimize Commercial TVs to edit and develop their own enhanced service design. Also, it gives visual impact on and delivers messages to customers as users intend.

Enhanced Customer Experience

Personalize the page with the Pro : Centric® Applications(PCA) which improves guests' in-room experience as well as providing a variety of additional features conveniently just for your customers.

Easy Content Creation & Management

Pro:Centric® allows you to create your own contents and manage up to 8 hotel channels which can be specialized for your property. It provides you a solution that easily customizable for your Hotel Service.

Intuitive Experience

The webOS platform provides easy and convenient tools to create contents. Also, its intuitive user interface and fast response time offer incredible user experiences.


  • Pro: Centric Smart SDK
  • Enhanced Customer Experience
  • Easy Content Creation & Management
  • Intuitive Experience
Screen Size 40" class (39.6" diagonal)
Response Time (G to G) 9.5ms (GtoG)
Viewing Angle Degree 176°/176°
Resolution 1920x1080 (FHD)
Frame Rate 60Hz
Dynamic Contrast Ratio (Typ) 1,000,000:1
Static (Panel) Contrast Ratio 4,000:1
RF In 1
Digital Audio Out 1 (Optical)
LAN Port 2
AV In 1 Composite (Sharing with Component In) + Audio (L/R)
PC Audio Input 1 (Sharing with Component Audio in)
PTC Service 1 (3.5mm Jack)
Component In 1 Y,Pb,Pr + Audio (L/R)
USB 1 (2.0)
Speaker Out/ Line Out 1 (3.5mm RJ-45 jack)
Service 1 (3.5mm Jack) Service Only
Game Control / MPI Port 1 (RJ-12)
TV-Link CFG 1 (3.5mm Jack)
RJ 1
USB 1(2.0)
Bluetooth Sound Sync Yes
Logical Channel Map Yes
IR Pass Through Yes (MPI Port)
Soft AP Yes
Wi-Fi Built-in
b-LAN Yes
Pro:Idiom Yes
Wi-Fi Direct Yes
Miracast Yes
Smart Share Yes (RTSP, HLS, USB Video Streaming)
Remote App Compatibility Yes
Magic Motion Remote Yes
Web Browser Yes
Pro:centric Commercial CP/Apps
Comm Smart UX Yes (Smart Home / Input)
IP Streaming UDP/Multicast, Smart Share (IGMPv3 SSM Support)
Multicast/Unicast Ready Yes
Auto Config SP Ez-Manager
RF 1 Tuner
Hybrid Streaming Yes (IP & RF) HTTP Data Carousel
Pro:Centric Smart Yes
Remote Diagnosis Yes
Installer Menu Yes
External Speaker Out Variable/Fixed/Line Out, 3.5mm, Stereo, Single ended Type (GND) 1W with 8
RJP Interface RJ-45,HDMI
RJP Compatibility Teleadapt (RJ-45, HDMI CEC), G-Link (HDMI-CEC)
Moving Picture Playback (SD/HD/Plus HD) Divx HD
Picture JPEG
Audio Codec AC3 (Dolby Digital), E-AC-3, AAC, MP3, PCM
Auto Off / Auto Sleep Yes
Kensington Lock Stand
Motion Eye Care Yes
Smart Energy Saving Yes
USB Cloning Yes
Commercial Grade Stand Yes (Except 65")
Lock Down Plate Yes
Credenza/Security Screw Hole Yes
Analog NTSC
Digital ATSC/VSB/Clear QAM
Dynamic Color Enhancer Yes
Triple XD Engine Yes
Real Cinema 24p Yes (3:3 pull down)
Aspect Ratio 5 modes (16:9, Just Scan, Set By Program, 4:3, Zoom)
Smart Sound Mode Yes
Audio Output 10W + 10W
Clear Voice Yes
apt-X codec Yes
Sound Mode 6 Modes (Standard, News, Music, Cinema, Sport, Game)
Speaker System 2.0 ch
Optical Sound Sync Yes
Wireless Sound Sync Ready
Sound Expansion Yes
Sound Optimizer 3 modes (Off, Wall-Mount Type, Stand Type)
Voltage, Hz 33.2W
Stand-by <0.5W
COMPATIBLE INTERACTIVE SYSTEMS SQNIFI, BULK TV, acentric, GuestTek, Hoist Locatel, m-com, at-nisions, NEVOTEK, WOrld Cinema, Indepen, acutek solutions, inforvalue, Allin, tangerine, directstreams, exceptional innovation, quadriga smart tvda
VESA® 200mm x 200mm
Bezel Width On (L/R, U, B) 15.1mm, 12.7mm, 17.8mm
Bezel Width Off (L/R, U, B) 12.6mm, 10.2mm, 15.3mm
Swivel Angle ±20° (±45° / 90° with option)
WxHxD (with Stand) 35.9"x22.7"x11.1"
Weight with stand 22.9lbs
WxHxD (w/o stand) 35.9"x20.8"x2.2"
Weight w/o stand 16.5lbs
WxHxD Packing 42.1"x24.0"x6.4"
Weight Packing 27.1lbs
Power Cord Power cord (5.8')
Manual/ESG Simple book
Remote Type S-Con / Magic Motion RCU (sold separately)
UPC 7 19192 91789 7
Warranty 2-Year Limited Warranty Parts/Labor/Backlight/Extended warranty options are also available
G-Link Yes
teleadapt Yes

Quick Specs

  • Appearance

  • Type: 40 - 49 LED-LCD TV

  • Dimensions

  • Width: 35 9/10"
  • Height: 20.8"
  • Depth: 2 1/5"

  • Features

  • Energy Star Rated: Yes

  • Size

  • Screen Size: 40"

  • Panel

  • Max Resolution: 1080P
  • Contrast Ratio: 4000:1

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.